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Success stories do not always start with big ideas. Many of the success which was born from the idea of trivial. There is also a huge profit, because kelihaiannya adopt and replicate the findings of others. But not least also a success because of his courage to risk and creativity in the innovation of something that already exists.
In her book, Emily Ross & Angus Holland tells it quite interesting. He also sort out the success stories on the basis of history and trends, making it easier for readers to understand. An example is the success stories achieved because of the strength of adaptation model. Ross & Holland mentions Starbucks that evolved from just a coffee shop, and Coca Cola which may arise after packaged in bottles.
Courage to take risks by creators and innovators also a story in itself. The success of Apple became one big example. The inventor, Steve Wozniak, was rejected when it took them to Hewlett-Packard (HP). He then handed it to Steve Jobs, who later became his partner. With capital money from selling VW's Wozniak and Jobs's HP calculator, they finance the design of Apple's first 21 years when Jobs and Wozniak was five years older. Who would have thought that Apple is now transformed into a big business in the world.
Meanwhile, many are also a great success that the idea originated from trivial. Liquid Paper is one such example. This product confusion stems from the inventor, Bette Graham. At that time, a mother who worked as a secretary is often stressful due to her work in typing. Imagine, how dizziness when he had to make the results ketikannya neat and clean, while ketikannya often wrong.
Once when she accidentally saw a painter painting the center. Painters accidentally turned out to tarnish his work. To clean it, painting it and then overwrite it with white paint stains.
From there, Graham thought to do the same. He tried using white tempera paint, water-based and thin brush to cover ketiknya errors. It worked. In 1957 when his friends knew this, Graham began to commercialize, to be able to sell about 100 bottles per month. Remarkably, 15 years later, the company founded managed to sell at least five million bottles per year.
No less interesting is the huge success that happens because of cleverness in adopting the ideas of others. For example Dietrich Mateschitz healthful tonic that changed from Thailand, the red water buffalo alias Krating Daeng, a sweet and bubbly are suitable for people of Austria. He then package it more attractive in slim cans, and gave the Red Bull brand. With the claim as a 'smart drinks' are able to improve one's performance, Red Bull reap great success. In 2006, sales reached 3.5 billion U.S. dollars, and is now expected to far exceed that figure.
Success also can occur in someone who has the ability to innovate and do better execution of ideas that already exist. Michael Dell is one such example. He managed to penetrate the industry that worships innovation without making innovations with his own hands. He began to build a computer assembly in his rented room and sell them at relatively cheap prices through the mail. Now, do not know who the Dell computer?
Same steps occur in Sergey Brin and Larry Page. It performs a similar innovation, so it is now a successful Google search engine to rival the much older then, such as Yahoo!, Alta Vista, and Lycos.
In this book also expressed about the inventors who are less fortunate. In contrast the advantages it enjoyed by others. One example is Coco Chanel. When perfume is generally made with one type of flower, herb perfume Coco found remarkable: the combination of several types of flowers that then produce Chanel No.. 5. But unfortunately, due to the difficulty of capital, thirst Coco teamed up with Pierre Wertheimer family, which have an infrastructure for large-scale manufacture of perfume. The result? Wertheimer family who actually enjoy the wealth, even to her grandchildren are now.
One hundred and successful tactics can be an inspiration to the reader, that great success can happen to anyone and by any means. The important thing is persistence and courage in the face of risk.
You must know the product Mac, iPod, and the last iPhone. The third product is a very famous brand of Apple Inc. company. In fact, Apple is currently considered as one of the most influential companies in the world of technology development. So, what exactly is the key to success of Apple in creating technological innovations?
Is the figure of Steve Jobs, the founder of Apple was the one who has a vision far into the future so as to make Apple into a highly respected company until now. However, if you look at the story of Steve, we can actually see how he was a fan of simplicity and beauty. These are the two basic key - in addition to his vision of the future - which makes Apple managed to break the dominance of Microsoftnya Bill Gates.
For those of you who are already familiar with some of Apple's products, would soon find out how Apple products are very simple and user friendly. However, although simple, very elegant shape. This is what makes Apple's always had a rabid fan. Of course, this can not be separated from the cold touch of the hands of the founder, Steve Jobs.
Steve Jobs was born on February 24, 1955 from an American mother, Joanne Carole Schieble, and the father of Syrian nationality, Abdulfattah "John" Jandali. However, at birth, he was soon adopted by the couple Paul and Clara Jobs. Since childhood, Jobs had already shown interest in electronic devices. In fact, he had telephoned William Hewlett - Hewlett Packard president - to have some electronic components for school work. It just offered moonlighted during the summer holidays. At Hewlett-Packard Company where he was met with Steve Wozniak, who became his partner founded Apple.
A high IQ makes Steve join acceleration classes. But, he was often suspended because of bad acting - firecrackers to blow off a snake in the classroom. At the age of 17, he enrolled at Reed College, Portland, Oregon. However, he dropped out after one semester. Even so, he still take a calligraphy class at the university. That's what makes it so loves beauty.
In 1974 he returned to California. He worked at Atari game company with Steve Wozniak. One time, Steve Jobs is interested in Wozniak's computer designs. He also persuaded Wozniak to establish a computer company. And, since then, exactly 1 April 1976, at the 21st usinya, Steve founded Apple Computer. Long story short, the success story soon became part of her life with Apple.
However, when the company was growing, the Apple board fired Steve precisely because it was considered too ambitious. A dismissal from the company he founded himself. Although time to feel down, because his love of technology, he soon rose. Steve founded NeXT Computer. Shortly, he bought Pixar animated film company. Of the two companies that was her name again flying. This contrasts with what happened to Apple. The company was actually on the verge of bankruptcy.
At that moment, Steve returned to Apple, the result of Apple's acquisition of NeXT. Many people who predicted Steve no longer able to lift Apple's. Steve responded with a cold. "I believe that one thing that can make me survive is that I love what I do. We must look for what we love. And it is true that our work is our lovers. Our work will fill most of our lives. And the only way to achieve true satisfaction is to do what we believe, "said Steve.
Steve's love is what led Apple to return to orbit the elite ranks of top technology appliance manufacturers. iPod and iPhone is currently the best-selling products on the market. His vision to the front also makes iTunes so successful most successful digital music store in the world. He answered doubts people with real work and brilliant results. Form of beautiful, elegant, simple, yet powerful, became the hallmark of Apple products today.
Our love of what we do will be our path to success. This was evidenced by the figure of Steve Jobs. In fact, although he had collapsed and "expelled" from his own company, his love of technology make it back. This is proof that if we love our jobs with a vengeance, the results achieved would be far more leverage.
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